The PI@ Audiovisual Innovation Hub is part of the audiovisual strategy that Donostia/San Sebastián implements through Fomento de San Sebastián, a company that belongs to the City Council and which is responsible for the economic development of the city.
Situated in Zuatzu Business Park and built on municipal land, the Audiovisual Innovation Hub first opened its doors in February 2011. It provides a forum for talent and sectoral concentration which, with the right equipment and services, allows companies to resize their projects, add value and be part of a network.
PI@ was created as a model for sectoral concentration and its goal is to provide the audiovisual industry with cutting-edge infrastructure that enables it to increase its competitiveness, transfer R&D, take off towards new markets, migrate to more innovative formats, implement new technologies for work and cooperation and, above all, boost employment and economic development in Donostia/San Sebastián.
The city´s first strategic plan had already highlighted the need to “make Donostia/San Sebastián a hub of creativity and innovation for the production of culture by boosting both the audiovisual and publishing sector and the creative arts industry, with a special focus on the applied use of new technologies”.